Ullu: The Revolutionary Entertainment Platform Taking India By Storm - Ullu operates on a hybrid business model that combines free and premium content. While users can access a portion of the library for free, they need to subscribe to unlock exclusive and ad-free content. Founded in 2025, Ullu started as a niche platform offering short films and web series. Over the years, it has grown exponentially, expanding its content library and user base. The platform's early success can be attributed to its innovative approach and understanding of consumer preferences.
Ullu operates on a hybrid business model that combines free and premium content. While users can access a portion of the library for free, they need to subscribe to unlock exclusive and ad-free content.
Additionally, Ullu's affordable pricing and hybrid model make it an attractive option for users who want access to quality content without breaking the bank.